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Dealerships Ignore More Than a Third of Their Customers
The Most Important Phone Lead I have got great news for all of the GMs, GSMs, Internet Managers, Corporate Marketers, and even all of those vendor partners out there serving the dealership. Did you...
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The Next Giant Leap For Dealership Websites
Have a Tracking Cookie Dealership websites that track online shopping behavior If you have purchased goods on Amazon.com recently, take a minute to go back to their website. Did you notice that it...
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Facebook Pages Manager iPhone App
Using Facebook Pages Manager App I was speaking to a dealership the other day and the topic of social media and time management came up. Josh, the ISM at the dealership was ranting about Bobby’s post...
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Real Walk-Around Videos Are Now Easy, Fast and Affordable
The Video Solution for your Dealership You Have Been Looking For! It’s not every day I get overly excited about something new being introduced in our industry but I was recently introduced to an...
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Are You A Victim of ETT (Email Template Theft)?
Are you stealing email templates? An alarming trend has arisen on the Internet side of automotive sales and it is called “Email Template Theft” (ETT for short). This may be happening to your...
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Contact At Once! 2012 Dealer Survey Results
This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing...
View ArticleCan Your Email Find Love The Second Time Around?
With Valentine’s Day around the corner, I thought I’d share some ideas on how you can get a little more love for your email campaign by giving it a second chance. Let’s say you sent off your email...
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Touching Your Customer
Which billboard ad does your customer drive-by and view 50 times per day? Which newspaper ad do your customers look at 65 times per day? Which online banner ad does your customer look at 100 times per...
View Article6 Reasons Your Dealership Does NOT Need A CRM
What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is...
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QR Codes – Are We Still Talking About’m? YES!
By the year 2016 it is expected there will be over one billion smartphone owners, ready and able to shop, browse, research, click, text, post and scan. And, scan they will, according to Pitney Bowe’s...
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GM Introduces the SalesAssistant App for Android and iOs
GM Introduces the SalesAssistant App for Android and iOs We’ve had several discussions around the use of iPads and tablets at the dealership… iPads in Dealership Best iPad idea or use at the...
View ArticleFacebook Introduces Partner Categories for Ads
With immediate success and attracting the likes of General Motors and Hyundai, Facebook has once again furthered its ability to produce revenue – and not only for itself. Earlier this week Facebook...
View ArticleInternet Lead Response Best Practices Webinar – Video Recording
Are You an Internet Ninja Warrior…or a 90 lb. Weakling? The recorded webinar isn’t a short one. Matter of fact, it’s 1 hour and 56 minutes long. But for anyone looking for great (and maybe...
View ArticleHow to Reach the Mobile, Millennial Buyers
How to Sell to Younger The Generation Using Mobile Both your current and future buyers are mobilized. Almost the entire millennial generation will have mobile phones by the end of the year, 75% are...
View ArticleBig Data Knows – If Only YOU Knew!
I can remember when we were launching Lexus in 1989 and the new dealers would ask, “what used cars should I stock in my new store?” Back when we built Driver’s Mart Used Car Superstores we designed a...
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Inventory Photos made EASY with the Samsung Galaxy Camera
The Easier You Make It, The More Likely It Gets Done Before you get started reading, I want to apologize to Arnold for sitting on this article for as long as I have. It wasn’t intentional. Arnold wrote...
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Which Car Shopper Wants Their Ass in Leather?
Every month, millions of potential customers search the web for used vehicles. Contained within those searches is extraordinarily powerful data that can transform the way we sell cars. When a customer...
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Online New Car Pricing Myths Debunked – Autotrader.com Study
Latest HOT Discussion in the Forum Online New Car Pricing Myths Debunked AutoTrader recently revealed information from a study they did on Online Vehicle Pricing. Read the full article here. According...
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Is Video Without a Personal Touch to be DOOMED?
Watching Video From a Mobile Device Has Become the Norm. Creativity lives everywhere in this ever-advancing digital dealer world. One area where creativity is not only growing, but also prospering, is...
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Watch these Three Dealers Use Video To Help Sell More Cars
Dealerships all over are using videos as a way to wow prospects and customers. And why not? Statistics show that, after watching a video, 49% of shoppers visited a dealer (according to the Milward...
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